Typified by Burundi-style drumming and Lwin's singing, which veered between screaming and ritual chants, Bow Wow Wow saw some early success - amid controversy over their singer's age, and their vocal support of home taping - and increased their range after McLaren's departure, but never found widespread fame. They found their new lead singer in 14-year-old Myint Myint Aye (Burmese for 'High High Cool'), who was later renamed. On McLaren's advice, the band ditched Adam.

1. Eileen Fisher Repositioning The Brand

This presentation contains the following for Eileen Fisher, Retail Fashion Brand: Problem Statement Decisions to be Made Company Introduction POP and POD Compe. Well established fashion brand Eileen Fisher has traditionally appealed to older women. But to drive growth, Eileen Fisher management team wants to target a younger demographic and has revised its fall product line to offer more fashionable styles to appeal to younger women.

Eileen Fisher Case Analysis • 1.

Eileen fisher brand repositioning • 1. Case: EILEEN FISHER: BRAND REPOSITIONING Topic: SWOT ANALYSIS, TOWS MATRIX ANALYSIS Course Facilitator: Mr. AYAZ RAFIQUE Group Members: Taha Qamar Ayesha Baig Noman Iqbal Adhami Almas • INTRODUCTION •Eileen Fisher, Inc.

Eileen Fisher Repositioning The Brand

Is an American clothing company for women that was founded in 1984 and is headquartered in Irvington, New York. •The company is considered to be mid-sized and currently employs around 900 people. Eileen Fisher has a total of 58 stores in the United States, Canada, and the United Kingdom. •The current annual revenues for the company are around $270 million. MISSION The mission of the company is to “Inspire simplicity, creativity and delight through connection and great design.” The core values of the brand are design, culture, and service.

• VISION Fisher’s vision was to create a simple yet functional clothing brand tailored towards all types of women TARGET MARKET The primary target market for Eileen Fisher, includes middle-aged women, specifically ages 35-55. The Eileen Fisher brand has recently undergone some changes, including repositioning itself to target a younger women by according to the demand of younger generation. The secondary target market for the brand includes younger women, ages 25- 35. Dhoom machao dhoom disney serial. • PROBLEM STATMENT  EILEEN FISHER was doing steady business, but the brand no longer attracted the women customers in their 30s and 40s with blossoming careers and busy families who wanted beautiful with functional clothes.